Siri Tell the Truth
Date:
October 11, 2019
Title: Young Ones Awards 2019
Z by HP
Brand Description:
As the world’s #1 manufacturer of printers and PCs, HP creates technology
that makes life better for everyone, everywhere. Reinvention is at our core.
“Keep Reinventing” is not only our brand tagline, it’s our ethos – that’s why we
have set out to reinvent the way the world creates with a newly repositioned
brand called “Z by HP”.
Product/Service/Concept:
Z by HP is the highest performance line of laptops, desktops, displays, printers
and immersive technology – designed for professional creators, empowering
them to create in a whole new way.
Brand Positioning:
Z = next gen cool platform for creativity and performance.
Challenge/Opportunity:
Z by HP has been the driving force behind movie studios and broadcast
production for decades, yet most professional creators are unaware of the
advantages of Z. Brand awareness of Z by HP is under 4% amongst this target.
Additionally, Apple maintains strong brand loyalty and most creators believe
they would never be able to work on a computer that is not a Mac, despite the
fact that their products have not advanced to meet the modern demands of the
creative class.
Target Audience:
Professional photographers, video editors, artists and graphic designers who
are unknowingly inhibited /held-back in their current workflow.
Key Message:
Discover a whole new way to create when you switch to Z.
Z by HP
Brand Description:
As the world’s #1 manufacturer of printers and PCs, HP creates technology
that makes life better for everyone, everywhere. Reinvention is at our core.
“Keep Reinventing” is not only our brand tagline, it’s our ethos – that’s why we
have set out to reinvent the way the world creates with a newly repositioned
brand called “Z by HP”.
Product/Service/Concept:
Z by HP is the highest performance line of laptops, desktops, displays, printers
and immersive technology – designed for professional creators, empowering
them to create in a whole new way.
Brand Positioning:
Z = next gen cool platform for creativity and performance.
Challenge/Opportunity:
Z by HP has been the driving force behind movie studios and broadcast
production for decades, yet most professional creators are unaware of the
advantages of Z. Brand awareness of Z by HP is under 4% amongst this target.
Additionally, Apple maintains strong brand loyalty and most creators believe
they would never be able to work on a computer that is not a Mac, despite the
fact that their products have not advanced to meet the modern demands of the
creative class.
Target Audience:
Professional photographers, video editors, artists and graphic designers who
are unknowingly inhibited /held-back in their current workflow.
Key Message:
Discover a whole new way to create when you switch to Z.
